
It made use of the very relaxed marketing approach and slogan known as "Oh Canada, Oh Mr. Sub occasionally tries to change its campaigns and promotional activities. Sub to interact with their large and growing consumer base. Sub has adapted into its operations include: strategic partnerships with the country's most visible sports franchises, national promotions, and ongoing in-restaurant campaigns. Sub also purveys some signature products. Other products include, wraps, soups, salads, baked goods, and panini grilled sandwiches. Sub's main product is the submarine sandwich (or "sub") a long roll, similar to a baguette, filled with meat, cheese, sauces, and vegetables. It now faces stiff competition from several quick service restaurant brands, surviving in small town and countryside markets, and regular take-out locations that have always served the sandwich. Sub was originally the only major franchise retailer of submarine sandwiches in Canada, until the arrival of American chains such as Subway. Sub at the end of October 2011 for $23 million.

On August 18, 2011, MTY Food Group, which by then owned Country Style, announced that it would acquire Mr. The doughnut chain Country Style was briefly interested in Mr. Other names floated as possible suitors have included Swiss Chalet parent Cara Operations and KFC operator Priszm Canadian Income Fund.

There was speculation in 2005 that Michael Bregman, the former owner of the Second Cup coffee chain, was contemplating a purchase of the chain. Sub went into decline, due to introduction of the Subway franchise in Canada. Submarine sold its first franchise, and officially became Mr. After a positive response, the two founders opened a second restaurant five months later. Submarine, opened at 130 Yorkville Avenue, on the ground floor of a converted Victorian row house. Sub was founded in Toronto, Canada, in 1968 by two friends, Jack Levinson, an accounting clerk, and Earl Linzon, a gym teacher, with $1500 start-up capital (equivalent to $11,000 in 2021).

Sub has seven restaurants across India, one in Dubai, and one in Saudi Arabia with the rest being located in Canada. The first store was opened in 1968 in Toronto's Yorkville neighbourhood, which was then known for its " hippie" culture. Submarine before the 1990s, is a Canadian chain of over 200 submarine sandwich shops. Sub (stylized MR.SUB), originally called Mr. If you don’t find what you’re looking for, please speak to someone in restaurant.Mr.
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*tree nuts includes: almonds, Brazil nuts, cashews, hazelnuts, macadamia nuts, pecans, pine nuts, pistachios or walnuts **gluten includes: gluten protein from barley, oats, rye, triticale wheat (all species, including spelt and kamut) or any modified gluten protein and prolamins.įor a complete Nutritional Listing of our entire menu please download our Nutrition / Allergen Guide. If you think you may be allergic to any ingredient contained in any of our products, please consult your physician prior to consuming. While we take steps to minimize the risk of cross contamination, we cannot guarantee the total absence of any allergen or that any of our products are safe to consume for people with allergies to such. Our food products may also contain traces of allergens from a manufacturing facility or from preparation on site. MR.SUB offers products containing peanuts, tree nuts*, milk, eggs, soy, wheat, gluten**, fish, shellfish, mustard, sulphites and other allergens.
